Today, InsurEye Inc. has announced its acquisition of the condo review platform, TheDirt.co. TheDirt.co was launched in 2013 by Brandon Donnelly and Mike Lerner to better inform Toronto residents about the city’s condominiums and create greater transparency in the marketplace. Today, TheDirt.co features nearly 1,000 condominiums in the Greater Toronto Area.
“InsurEye became known to many Canadians through its moderated insurance review platform for home, auto, and life insurance. Last year, it introduced credit card and mortgage reviews. The acquisition of TheDirt.co will allow InsurEye to expand its reviews’ scope and offer further information to Canadians about the condos they want to buy, sell or rent,” says Alexey Saltykov, co-founder of the InsurEye platform.
Henry Karimi, head of the CondoEssentials real estate operations, is equally excited.” We started the condo review website, CondoEssentials.com, to inform Canadians about real estate aspects that they will not find from MLS listings or from their real estate agents,” he says. “It contains information from the personal experience of people intimately familiar with condos, such as condo owners or tenants.”
“Mike and I similarly started TheDirt.co because we believed that real estate information was too fragmented and that consumers deserved greater transparency,” says Brandon Donnelly, the co-founder and CEO of TheDirt.co. “We continue to believe that this is true and so we are thrilled that the CondoEssentials.com team will be picking up where we left off.”
“We know that Brandon and his team did an amazing job growing TheDirt.co into a major condo review hub. For years, it has been providing thousands of Canadians with valuable information and insights. We are looking forward to building on this same fundamental idea,” comments Dmitry Mityagin, InsurEye co-founder and CTO.
CondoEssentials lets Canadians evaluate condominiums based on three criteria: building and appearance, unit and floor plan, and amenities.
This list is enhanced by personal comments from the site’s users.
CondoEssentials.com offers reviews for properties and units in the GTA, including reviews for condominiums in Toronto and condominiums in Mississauga.
TheDirt.co platform has been acquired for an undisclosed amount.
InsurEye Inc. is the leading Canadian digital platform for insurance and finance product reviews, and also allows Canadians to get cheap insurance quotes for various insurance types, including condo insurance quotes.
TheDirt.co is the largest Canadian condo review platform, crowdsourcing thousands independent condo reviews for nearly a thousand condos in the Greater Toronto Area.